Nike
Small gray-box shoot. Small art department footprint. A hybrid VFX approach. And all of it in service of the thing that matters most: real, live-action performances.
Production Company
Linework Projects
Client
Nike
Role
GenAI Artist
Process
Hybrid Approach
Traditional VFX would have been not only cost-prohibitive, but next to impossible to pull off given the time constraints we had. Using a hybrid generative AI approach meant we could iterate quickly, without needing to spend endless hours manually rotoscoping actors out and painting in new environments. In total, we did 56 VFX shots in 2 weeks. Do the math.
I'm really proud of how this ad came together. Several departments from several different agencies all working together to make it happen. The future of content creation is hybrid productions like this. And the future is here.
