New Hampshire Liquor Commission
With nearly 80 stores throughout the state, the New Hampshire Liquor and Wine Outlets is an integral contributor to the state’s economy. For this project, I helped concept, write and direct a :30 ad as part of the brand's 2025 holiday campaign.
Production Company
Granite River Studios
Client
New Hampshire Liquor Commission
Role
Director
Process
Holiday shopping. Handled.
If we're being honest, the holidays can be anything but relaxing. Endless errands, crowded shopping malls, and traffic jams. We wanted to contrast that frantic holiday shopping blitz with a cozy, warm, and inviting depiction. The feeling you get when your holiday shopping is handled well in advance.
I wanted to create a real sense of nostalgia that feels so fitting with holiday-time. I chose to shoot with anamorphic lenses to give the visuals an organic feel and texture. Then, utilizing generative-AI, I was able to build out the cold, frantic world outside the cabin to contrast with the warm and inviting cabin visuals.
